Adobe Systems on Monday unveiled the latest version of its Acrobat suite of software for creating and viewing PDF files, the company’s latest move to bolster its influence over the popular document format and boost revenue from program sales and upgrades.
The suite–dubbed Acrobat X–builds on features introduced in 2008 in Acrobat 9, which allows users to embed and view video, Web pages and other dynamic content in PDF files. (The Adobe-originated technology stands for portable document format, for those thay may have forgotten).
By allowing users to include a wide variety of content in PDF files, Adobe hopes to capitalize on “the need that people have today to communicate with a lot more rich media” and eliminate the need for users to send different types of content in separate files, says Rob Tarkoff, senior vice president of Adobe’s Digital Enterprise Solutions unit.